In turn local businesses benefit, not only through the increasing visitors to the region, but also through the many local procurement opportunities with these events.
“We’re fiercely passionate about our corner of the state and we are keen to show it off. We know visitors are good for the local economy which is, in turn, good for all of us.”
Busselton’s extraordinary tradition of volunteering is also forging friendships - the glue bonding an entire community.
“I was dragged into the Ironman by Tony Best [a local GP],” says Matt. “‘Bestie’ and I are now best mates and we regularly paddle together. When there are events out in the water we often do the paddle support.”