Customers
We contribute to knowledge around sustainable products and markets, adding value for our customers and delivering outcomes for the responsible use of our products.
Our approach
We work closely with customers to understand issues facing them; to develop awareness about the source of our products; to provide technical assistance to help customers maximise the use of products; and to promote safe use of products (including handling and technology).
We actively support responsible practices from mine to retail. Rio Tinto is a founding member of the Responsible Jewellery Council which commits members to promote responsible business practices in a transparent and accountable manner throughout the industry from mine to retail. It also seeks to maintain consumer confidence in diamond and gold jewellery products and the trust of all interested stakeholders in the industry. We are also a member of the Kimberley Process a joint government, industry and civil society initiative to stop trade in diamonds that fuel conflict.
Rio Tinto and the world's largest retailer, Wal-Mart, are combining their sustainability agendas to promote a range of responsibly produced jewellery using gold, silver and diamonds from Rio Tinto. Wal-Mart's Love,Earth® jewellery collection is produced with traceable gold, silver and diamonds manufactured to the highest environmental and social standards as part of an initiative to achieve 100 per cent traceability for all of the gold and silver jewellery sold at its hundreds of stores. The initiative allows customers to trace their jewellery all the way back to the mine it came from by going online.









