Case study: Where the birds are

Case study - engagement

Where the birds are

In 2004 more than 400 delegates from 100 countries attended the BirdLife International World Conference in Durban, South Africa. They brought their birdbooks and binoculars to observe their feathered friends in a country renowned for its rich and exotic wildlife. And where did they go to see the birds? A mine site.

Birds and mines may seem at odds, but they are a natural fit. The presence of healthy numbers and varieties of birds is an excellent indicator of the health of the environment. Many employees throughout the Rio Tinto Group are enthusiastic and knowledgeable amateur ornithologists. At an increasing number of Rio Tinto sites, monitoring birdlife has become an important part of environmental management.

The link between mines and birding has progressed strongly since 2001 when a pilot project involving 21 Rio Tinto sites in ten countries started the BirdLife International/Rio Tinto partnership. The organisations share the aim of enhancing the conservation of birds and their habitats as a means of contributing to sustainable development. The fourth annual Rio Tinto mine site birdwatching events organised by BirdLife and Rio Tinto during 2004 attracted nearly 2,000 participants to 47 events at 29 sites. They spotted a record 1,644 species.

Richards Bay Minerals north of Durban was a natural destination for a field trip by birders attending the world conference. RBM is located in one of the world's prime birdwatching areas where over 600 species of birds can be observed. RBM is an active partner in the Richards Bay Avitourism Programme which trains birding guides and develops observation hides and other birding infrastructure such as paths and a visitor centre.

The avitourism programme has shown how a community's links with its own environment can be extended to creating viable economic outcomes that can contribute to a sustainable future. The training of guides has been a major success, with 30 people completing the course so far. They have generated significant incomes as freelance guides. Others have found full time employment as a result of their training.

At a ceremony in Johannesburg, Rio Tinto and RBM received BirdLife South Africa's Owl awards for the avitourism project. The field trip to RBM by international conference delegates underlined the success of the partnership.